ITC's multi-channel distribution network, which facilitates availability of its products in nearly seven million retail outlets, of which more than one-third are serviced directly, was further strengthened during the year with the addition of new markets and outlets to its direct servicing base. Market coverage was stepped up by more than 2x of pre-pandemic levels. TM&D's wide and deep distribution network and cutting-edge digital capabilities render the FMCG Businesses with significant competitive strength.

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https://etedge-insights.com/trending/itc-expands-omni-channel-distribution-deploys-digitech-for-each-channel/