ITC, which aspires to become India's leading FMCG player, has expanded Aashirvaad beyond wheat flour into staples, spices and fresh foods, and even the frozen category.

“ITC is amplifying Aashirvaad’s play with a two-pronged strategy for the brand - strengthening its core atta (wheat flour) business while expanding into adjacent categories such as ready-to-cook foods and frozen snacks”, said Hemant Malik, Executive Director, ITC.

Read more at:

https://economictimes.indiatimes.com/industry/cons-products/food/itc-expects-aashirvaad-brand-to-double-consumer-spends-to-rs-20000-cr-in-5-years/articleshow/134181586.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst