ITC expects its addressable FMCG market to expand to around ₹8 lakh crore by 2035 and aims to strengthen its position through brand building, AI-led consumer insights, omnichannel expansion and strategic acquisitions, Chairman and MD Sanjiv Puri said at the company's AGM.

"The rise of aspirational Bharat, premiumisation, Gen Z and Gen Alpha consumers, expanding digital access and the growth of quick commerce are reshaping categories, channels and expectations," he added.

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