ITC will continue to scale its existing food brands and look for opportunities in the premium segment, in addition to, acquiring brands and launching more premium. ITC will tap categories and markets across personal care, home care and packaged foods that can help expand its business.

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https://www.livemint.com/companies/news/itc-foods-targets-growth-in-north-and-west-india-amid-shift-to-branded-products-11734083089065.html