ITCMAARS is aiming to connect over 4,000 Farmer Producer Organisations (FPOs) and impact 10 million farmers in the next five years. The innovative phygital platform empowers 1.7 million farmers currently registered through FPOs, offering a wide range of services. From customised farm inputs like seeds, crop nutrients and fertilizers; loans through bank partnerships to technology-driven solutions such as drone-based fertiliser application, ITCMAARS bridges the gap between traditional farming and modern innovation.

With the addition of crop insurance, local weather alerts and geo-tapping of farms, the platform is setting new benchmarks for inclusive agricultural growth.

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https://www.financialexpress.com/business/industry-itc-maars-to-connect-10-million-farmers-to-markets-in-5-years-3685286/