ITC's Mangaldeep has introduced a unique and innovative offering, Mangaldeep Jalbatti, an underwater incense stick designed to honor the sacred rivers while preserving their sanctity. The total number of jalbattis distributed has been increased to a whopping 100,000 from 10,000 after witnessing a huge demand among the devotees.

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https://www.indiantelevision.com/mam/marketing/brands/itc-mangaldeep-distributes-100%2C000-jalbattis-at-mahakumbh-250212