ITC is accelerating its move to go beyond plastic neutrality, having sustainably managed more than 54,000 tonnes of plastic waste across India in 2021-22. By creating robust next-generation environment friendly packaging solutions, waste collection under its flagship waste management initiative 'ITC WOW - Well-Being Out of Waste' as well as focussed interventions in rural areas, ITC is deploying a multi-pronged approach to reduce plastic in its operations.

 

These initiatives stem from Chairman Sanjiv Puri's Sustainability 2.0 vision, under which ITC is striving for inclusive strategies that can support more livelihoods and pursue newer pathways to fight climate change with regenerative agri practices, decarbonization and promoting a circular economy for post-consumer waste. "Through a large-scale and integrated solid waste management programme, ITC moved beyond plastic neutrality this year.

"In addition, the company is also using cutting-edge innovations to develop sustainable alternatives to plastic packaging for the industry," said Sanjiv Rangrass Group Head, ITC Life Sciences & Technology, Central Projects, EHS & Quality Assurance.

 

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https://economictimes.indiatimes.com/industry/cons-products/fmcg/itc-moves-beyond-plastic-neutrality-sustainably-managed-over-54000-tonnes-of-plastic-waste-in-fy22/articleshow/90679719.cms