"ITC's strategy to rapidly scale up its Fast Moving Consumer Goods (FMCG) businesses is anchored in 'strengthening the core' by extending its trusted mother brands into 'value-added adjacencies', developing 'portfolios for the future', and nurturing 'new vectors of growth'," the company said in its annual report released on Friday.

 

Read More: https://www.moneycontrol.com/news/business/itc-outlines-four-pronged-strategy-to-become-india-s-top-fmcg-player-13959691.html