In today's fast-paced world, young Indian professionals are seeking experiences that nurture balance and wellbeing. Recognising this evolving need, ITC has forayed into the premium aromatherapy segment with the launch of Pranah.

Pranah offers a range of premium incense sticks, cones, and scented candles - designed to create a soothing experience.

The brand has been launched in Delhi & Bengaluru through quick commerce channels.

Read more here :
https://timesofindia.indiatimes.com/business/india-business/itc-places-bet-on-premium-aromatherapy/articleshow/123353902.cms