ITC reaffirms its commitment to contributing meaningfully to India’s farm transformation, aligned with the vision of Viksit Bharat 2047. With a century-long association with India’s farmers, ITC launched ‘Mitti Mera Desh – Tales from the Heartland’, a storytelling initiative that celebrates authentic, human-centred farmer success stories. Anchored in its Climate Smart Agriculture (CSA) Programme, the initiative addresses the environmental and social impacts of climate change while strengthening the resilience of ITC’s agri-value chains.

Read the full story from The Hindu Businessline here: 

https://www.thehindubusinessline.com/companies/itc-reaffirms-commitment-to-contribute-meaningfully-to-indias-farm-transformation/article70430889.ece