ITCMAARS provides AI/ML-driven personalised climate-smart crop advisories, intelligent nudges, customised soil nutrition, vernacular and voice-enabled Generative AI, satellite sensing and real-time image recognition tools for the farming community.

Read more here :
https://www.thehindubusinessline.com/economy/agri-business/itcs-agritech-unit-expands-reach-to-cover-over-21-lakh-farmers-across-11-states/article69745269.ece