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    FMCG ITC Next ITC Strategy Digital Premiumisation ITC Distribution

    ITC's digital-first bets cross Rs 1,350 crore ARR as FMCG business grows 10% in FY26

    Story Board 18 ,26 Jun '26

    ITC said it is aligning its FMCG strategy with changing consumer behaviour by investing in premium products and expanding its presence across new-age retail channels, including modern trade, e-commerce and quick commerce.

     

    Read more: https://www.storyboard18.com/amp/brand-marketing/itc-new-age-brands-cross-rs-1350-crore-arr-boost-fmcg-profits-ws-l-102480.htm

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