ITC is scaling up the cultivation of medicinal and aromatic plants to expand its presence in the fast-growing health and wellness products market in food, personal care and other categories. The initiative will support ITC's FMCG ambitions and leverage the B2B nutraceuticals space.

"As a part of the ITC Next strategy, the company's Agri-Business Division has pivoted its strategic focus towards rapidly scaling up its value-added Agri Products (VAAP) portfolio to accelerate growth and competitiveness", said S Ganesh Kumar, CEO, Agri Business Division, ITC Limited.

Read more about ITC's MAPE programme :
https://m.economictimes.com/industry/cons-products/fmcg/itc-scales-up-cultivation-of-medicinal-aromatic-plants/articleshow/116098783.cms