ITC's commitment to nutrition, health and wellness takes a significant step forward with the introduction of 'Right Shift,' a brand to address the nutritional needs of consumers over 40. ITC Chairman and Managing Director, Mr Sanjiv Puri stated, "This will be targeted dense nutrition aimed at people of the age of 40 and upwards for strength and energy building and we will slowly add more vectors to that portfolio. It has proprietary formulations created at our Life Sciences & Tech Centre, but these are completely natural products,"

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