"We are keenly focused on making a difference in the fresh foods segment with unique first-of-their-kind offerings", said, Hemant Malik, Executive Director, ITC, in a recent interview with Business Standard, on ITC’s latest strategy for fresher products. As part of its larger premiumisation strategy, ITC is rolling out a collection of freshness-focused packaged foods - ranging from cookies and cakes to chutneys and namkeens - to bridge the gap between mass-market snacks and fresh-baked quality, through its Food Tech business.

Read more: https://www.business-standard.com/companies/news/itc-adds-a-fresh-twist-to-its-premium-packaged-foods-strategy-126013000566_1.html