ITC is looking to extend the benefits of the latest AI innovations to its larger ecosystem of farmer-producer organisations (FPOs), organic farmers and rural communities.

“We are continuously innovating and forging new partnerships to progressively enhance the scope of AI applications for diverse agri stakeholders and specific farming needs”, said S Ganesh Kumar, Divisional Chief Executive, ITC Agribusiness

By deploying new Generative AI applications and Agentic AI capabilities, the conglomerate is expanding its ITCMAARS phygital ecosystem into a resilient, connected, and intelligence-driven agri-stack at scale.

Read more: https://www.thehindubusinessline.com/economy/agri-business/itc-looks-to-extend-benefits-of-latest-ai-innovations-to-fpos-rural-communities/article70648017.ece