In an exclusive interview with ET Now on the occasion of National Nutrition Month, Mr Hemant Malik, Executive Director, ITC, observes, "We've made a commitment that 90% of our products will provide the goodness of protein, and 75% will offer fibre. We utilise our nutrition profiling system, which assesses each new product to ensure it meets our benchmarks. ITC has been recognised as number one in the Access to Nutrition Initiative, which benchmarks companies on their efforts toward nutrition and health."

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