ITC Chairman Sanjiv Puri noted rural consumption is rebounding, while urban markets will recover gradually. He highlighted factors like a better monsoon and tax relief aiding consumption, and emphasised the continued dominance of Kirana stores amidst the rise of Quick Commerce.

"A better-than-normal monsoon, improving agricultural sector and slashed interest rates will certainly aid consumption," said Mr. Puri, speaking to CNBC-TV18 along the sidelines of the Invest Kerala Global Summit.

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https://www.cnbctv18.com/economy/itc-chairman-sanjiv-puri-urban-consumption-kerala-global-summit-19563078.htm

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