ITC is focusing on strengthening competitiveness and enhancing innovation through its 'Next Strategy' under the leadership of Sanjiv Puri. The strategy emphasizes digitalization, sustainability, and supply chain efficiency to shape a future-ready enterprise, aiming to lead in all segments it operates in.

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https://economictimes.indiatimes.com/industry/cons-products/fmcg/want-to-be-a-leader-in-every-segment-we-operate-in-itc-chairman-sanjiv-puri/articleshow/117372383.cms?from=mdr