ITC is aiming to promote high value agricultural produce such as fruits, vegetables, spices, rice, wheat and biological extracts to deepen its farmers connect. S Ganesh Kumar, Divisional Chief Executive, ITC Agribusiness, spoke in an interview with Financial Express on the company’s drive to boost smart agricultural practices through its engagement with Farmers Producers Organisations (FPOs) connected via ITCMAARS.

Read more: https://www.financialexpress.com/business/news/we-have-scaled-up-the-phygital-platform-itcmaars-as-pillar-of-growth-for-agri-busiess-s-ganesh-kumar/4117366/