ITC Hauslon Ki Kahaani | Anuradha & Aarti

Meet Anuradha and Aarti, entrepreneurs who chose to collaborate and not compete to win in the market.

They are living examples of 'customer focus' and 'customer delight'. Brimming with confidence they are running their tiffin services - managing supply chain, production and distribution with ease.

With training, guidance and bit of nudge from their Self-Help Group , today Anuradha and Aarti are well-equipped to manage and expand their business.

At ITC, it is a privilege to be part of their endeavours. Through women focused empowerment initiatives, ITC works to strengthen grassroots institutions like self-help groups, build financial capability, and enable sustainable livelihoods for women entrepreneurs, while also supporting access to social security.

Today, ITC's diverse social investment programmes reach over 6 million women across India, spanning 10,000+ self-help groups with 120,000+ members across 10+ states. Through these platforms, women are building livelihoods across agri-business centres, nurseries, nano and micro-enterprises, custom hiring centres, and more.

Women are also emerging as powerful agents of community transformation, serving as:

• Yojana, Pashu, and Krishi Sakhis
• Village Health Champions
• Mohalla Committee members
• Water User Group members
• Vanikaran Sangha leaders

Watch and get some tips about business management from the duo!

Know more about ITC's women empowerment programme:
https://itcportal.com/about-itc/sustainability/women-empowerment.html