ITC Hauslon Ki Kahaani | Aasma

Meet Aasma, a beauty parlour owner who made smart moves to achieve steady business growth. With learnings from her SHG, she choose the right location for her salon, which improved visibility, increased footfall, and brought in a steady stream of customers.

Today, Aasma runs her parlour with confidence-managing operations, building strong customer relationships, and growing a loyal clientele. With a steady income, she is also able to support her children's education, ensuring they have a secure future.

At ITC, it is a privilege to be part of Aasma's journey. Through women focused empowerment initiatives, ITC works to strengthen grassroots institutions like self-help groups, build financial capability, and enable sustainable livelihoods for women entrepreneurs, while also supporting access to social security.

Today, ITC's diverse social investment programmes reach over 6 million women across India, spanning 10,000+ self-help groups with 120,000+ members across 10+ states. Through these platforms, women are building livelihoods across agri-business centres, nurseries, nano and micro-enterprises, custom hiring centres, and more.

Women are also emerging as powerful agents of community transformation, serving as:

• Yojana, Pashu, and Krishi Sakhis
• Village Health Champions
• Mohalla Committee members
• Water User Group members
• Vanikaran Sangha leaders

Watch Aasma's journey unfold!

Know more about ITC's women empowerment programme: https://itcportal.com/about-itc/sustainability/women-empowerment.html