ITC Hauslon Ki Kahaani | Naushaba Khan

Meet Naushaba, a tailoring enterprise owner whose journey began with a small neighbourhood venture-built on skill, determination, and the hope to do more.

What transformed her journey was finding her samooh-her self-help group. In that collective, she found not just guidance on savings, maintaining accounts, or accessing government schemes, but a shared strength where women enable each other and grow stronger together.

As her confidence grew, so did her enterprise-reaching more customers, expanding steadily, and gaining a sustainable source of income.

At ITC, it is a privilege to be part of journeys like Naushaba's. Through its women empowerment initiatives, ITC works to strengthen grassroots institutions like SHGs, build financial capability, and enable sustainable livelihoods for women entrepreneurs, while also supporting access to social security.

Today, ITC's diverse social investment programmes reach 6 million+ women across India, spanning 10,000+ self-help groups with 120,000+ women members across 10+ states. Through these platforms, women are building livelihoods across agri-business centres, nurseries, nano and micro-enterprises, custom hiring centres, and more.

Women are also emerging as powerful agents of community transformation, serving as:

• Yojana, Pashu, and Krishi Sakhis
• Village Health Champions
• Mohalla Committee members
• Water User Group members
• Vanikaran Sangha leaders

Watch Naushaba's entrepreneurial journey unfold-built on the strength of the collective.

Know more about ITC's women empowerment programme here:
https://itcportal.com/about-itc/sustainability/women-empowerment.html