ITC Hauslon Ki Kahaani | Priyanka

Meet Priyanka, an entrepreneur who turned her skills in craft into a growing venture by creating unique miniature mandirs. With an understanding of budgeting, savings, and maintaining profitable margins with the support of her SHG, she is now confidently building her business. Today, Priyanka is all set to take the next step, with aspirations to showcase her creations at trade fairs. 

On International Women's Day, we launched Hauslon Ki Kahaani - a series celebrating the inspiring journeys of rural women who are transforming collective strength into opportunity and becoming entrepreneurs. 

From building financial awareness to learning key business strategies, we witnessed how they steadily grew their own enterprises across curtain manufacturing, salons, tiffin services, and more. Each story reflected a unique path towards self-reliance and a more secure future for their families and communities. 

While this series concludes, their journeys continue, moving forward with confidence and inspiring many more along the way.

Through women focused empowerment initiatives, ITC works to strengthen grassroots institutions like self-help groups, build financial capability, and enable sustainable livelihoods for women entrepreneurs, while also supporting access to social security.

Today, ITC's diverse social investment programmes reach over 6 million women across India, spanning 10,000+ self-help groups with 120,000+ members across 10+ states. Through these platforms, women are building livelihoods across agri-business centres, nurseries, nano and micro-enterprises, custom hiring centres, and more.

Women are also emerging as powerful agents of community transformation, serving as:

• Yojana, Pashu, and Krishi Sakhis
• Village Health Champions
• Mohalla Committee members
• Water User Group members
• Vanikaran Sangha leaders

Watch Priyanka's story of turning her craft into a steady venture!

Know more about ITC's women empowerment programme here: https://itcportal.com/about-itc/sustainability/women-empowerment.html