Although it is a relatively new entrant in the personal care space, ITC has already launched an array of brands, each offering a unique value proposition to discerning consumers. Extensive consumer research has gone into developing each product, ensuring world-class quality with clearly differentiated benefits.
ITC's Personal Care portfolio includes instantly recognizable brands - 'Essenza Di Wills', 'Fiama', 'Vivel', 'Engage', 'Savlon', 'Charmis', and the 'neem range' with 'Nimyle', 'Nimwash' and 'Nimeasy'. All have received encouraging consumer response. These are made at state-of-the-art manufacturing facilities with contemporary technology and processes, and ITC is working toward making them available for consumers around India.
But there's a story behind the birth of ITC's personal care brands - extensive insights gleaned from numerous consumer engagements have provided the platform for ITC's R&D and Product Development teams, who ideate and create items of skin care, fragrances, soap and body wash, home care and hygiene essentials, responding consumer's stated and innate needs. Each formula contains internationally recognised safe ingredients, and are benchmarked to the highest standards of safety and performance.
ITC's personal care product range comes in exciting, convenient formats for every consumer. The portfolio also includes a premium skin care line called 'Dermafique', especially designed for Indian skin, and fragrance offerings that encapsulate fine living.
To order your favorite personal care products, visit www.itcstore.in today
