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Sustainable
Packaging

Sustainable Packaging

A new vector of the ITC Next vision is the focus on sustainable packaging, to address single use plastic substitution with scalable, innovative, and eco-friendly solutions. ITC's Paperboards, Packaging and Printing Businesses, with support from the state-of-the-art ITC Life Sciences and Technology Centre (LSTC), continue to craft cutting-edge sustainable packaging solutions that align with consumer needs and environmental standards. ITC leverages the expertise of its Centre of Excellence in Material Sciences to progress its sustainable packaging strategy. Sustainable Packaging & Material Sciences.

ITC has commissioned a state-of-the-art Moulded Fibre Products manufacturing facility in Madhya Pradesh to provide futuristic packaging solutions made from renewable natural fibres such as wood, bamboo, bagasse, waste paper etc.

Our FMCG businesses have also spearheaded the adoption of sustainable materials in their packaging.

We have adopted a 3-prong strategy for Sustainable Packaging

Better Plastics
Less Plastics
No Plastics

Better Plastics:

We are working towards ensuring that 100% of our packaging is reusable, recyclable or biodegradable by:

Improving recyclability of multi-layer laminate packaging and phasing-out hard-to-recycle plastics
Exploring alternative packaging materials with lower environmental impact, including bio-based compostable plastics
Exploring refillable/reusable models

Less Plastics:

We seek to reduce the environmental impact of our post-consumer packaging waste without affecting product integrity by:

Progressively reducing plastic packaging intensity over time
Introducing recycled content in plastic packaging
Conducting Life Cycle Assessments to identify and reduce the lifecycle impact of packaging

No Plastics:

We are developing sustainable alternatives to plastic by:

Leveraging the synergies between the LSTC and Paper and Packaging and FMCG businesses for complete or partial substitution of plastics
Exploring paper as a substrate for packaging

Sustainable Packaging Solutions for Industry

Recyclable, biodegradable and polyethylene-coated barrier boards, developed by the Paperboards Business:

Sustainable Paperboards Products	Industry	Features
Filo Series: FiloPack, FiloServe, FiloBev and FiloTub	Food service & delivery	100% recyclable boards; made from wood fibres from renewable plantations; water-, oil- and grease-resistant; smooth surface for printing
IndoBowl	Food service & delivery	Substitute for single-use plastic containers
WrapWell	Food-grade packaging	Easily-recyclable food-grade paper; alternative to aluminium foil
TribeKraft	E-commerce deliveries	100% recyclable alternative to single-use plastic packaging; created to replace plastic pouches in e-commerce deliveries
Sign-Up Green	Advertising	Visually-appealing; sustainable alternative to plastic-based indoor advertising

Solutions under ITC's flagship 'InnovPack' brand:

Sustainable Packaging Products	Industry	Features
BioSeal	FMCG, Food service & delivery	Patented environment-friendly coating; oil- and grease-resistant and heat-sealing; substitute for multi-layer plastics used in QSR tubs, tea envelopes, sugar sachets etc
Oxyblock	Multiple industries	Coating solution enhances barrier properties and eliminates need for metallised barrier layer; makes packaging easy to recycle
Germfree anti-microbial coating	Food service & delivery	Innovative coating used on clamshells and boxes for snacks, fries and donuts; ensures safe, hygienic end-user experiences

Sustainable Packaging Innovations by ITC's World-class Brands

Aashirvaad Namma Chakki Customized Atta - Premium paper-based pack, replacing over 70% of plastic content.
Sunfeast Dark Fantasy Choco Fills (50g, 100g, & 150g SKU) and Sunfeast Dark Fantasy Vanilla Fills (20g & 60g) phased out PET film in their secondary packaging.
Sunfeast Farmlite Core Digestive (800g Pack) is now available in a 100% paper outer bag.
Bingo Large Packs shifted from Multi-Layered BOPP/Metallised PET/ PE to polyolefin recyclable laminates in certain variants, enhancing recyclability.
Savlon Wet Wipes feature a PET layer with 70% Post-Consumer Plastic Recyclate (PCR), reducing virgin plastic use by 83.5 metric tons in FY24.
Fiama Handwash Pouch (350 ml SKU) transitioned from hard-to-recycle multi-layered spouted stand-up pouch to recyclable mono-material pouch, making ITC the first in India to launch this in the personal wash liquid category.
Fiama Shower Gel Bottle (250ml SKU) reduced packaging weight by 10%, resulting in reduction of 7.78 tonnes of plastic. Increased PCR content in the LDPE Bundling film for Fiama Shower Gel bottle from 50% to 70%, reducing virgin plastic consumption.
Engage Perfume Spray 120 ml PET bottle launched with 50% PCR, reducing virgin plastic consumption by 32.3 metric tons in the same year.
Mangaldeep's 3-in-1 Scent portfolio transitioned to 100% mono-material laminate from multi-layered plastic laminates.
Mangaldeep Ziplock Packs incorporated 20% Post-Consumer Plastic Recyclate (PCR) content, a first in the Agarbatti industry.
Mangaldeep Temple Series eliminated plastic layer in secondary packaging and transitioned primary packaging from 100% plastic-based (BOPP Met BOPP) to more than 80% paper-based.

Outcome

Reduced plastic packaging to 30%, with paper/paperboard-based packaging accounting for 69% of ITC's FMCG business' annual packaging footprint
Sustainably managed ~70,000 tonnes of plastic waste in FY24