ITC believes that sustained long-term value is created through organisational vitality manifested through the power of innovation, connectedness with
consumers and customers and execution excellence. Such vitality is best nurtured in an enabling environment of empowerment and accountability to harness
the full potential of ITC's human capital.
In a volatile, uncertain and intensely competitive environment, it is our human resources that provide the thrust in ensuring that we continue to
deliver world-class performance and enhance our reputational capital. Therefore, we direct our efforts and human capital investments towards sustaining
our position as one of India's most valuable employers, strengthening engagement of the workforce, fostering a competitively superior, performance-driven
culture and building a Future-Tech enterprise with investments in purposeful consumer-centric innovation, technology, a digitally enriched smart ecosystem
and sustainability.
All of this coalesces into a collective vitality as evidenced by excellence in strategy formulation and execution. Our Human Resource systems and
processes governing talent selection, performance management, capability building, employee relations, recognition, rewards, and employee well-being,
all play a critical role in enhancing this vitality and delivering the unique talent promise of 'Building Winning Businesses, Building Business Leaders
and Creating Value for India'.
Our approach of distributed leadership, which combines empowerment with accountability enables us to pursue multiple drivers of growth, in a manner
that remains true to our values, while encouraging an entrepreneurial spirit, promoting execution excellence and attracting the finest quality of talent.