ITC Mangaldeep, India's premier agarbatti brand, has announced its new campaign, 'Dil se Karo Baat, Bhagwan Ke Saath,' which translates to 'Make God your close confidant.' The unique campaign celebrates one's divine connection with God. It illustrates the intimate relationship between humans and God, as that between two close confidants where heartfelt conversations take place.
Speaking on the launch of this campaign, Mr Gaurav Tayal, Chief Executive, ITC Matches & Agarbatti Business, said, "This unique campaign by brand Mangaldeep aims to illustrate our personal connections with God. Through this campaign, we intend to emphasize that the idea of connections with divinity extends beyond places of worship and includes experiencing the divine presence throughout our daily lives. Through relatable slice of life scenarios, we showcase how this intimate connection fosters not just a sense of deep respect for God's power, but also a sense of divine companionship."
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