Aashirvaad Atta recently unveiled its campaign 'Likh ke Le Lo', aimed to empower consumers with insights into the quality parameters of atta, as it brings personalised quality certificates to foster transparency and trust.
"Aashirvaad's legacy of quality and purity takes a giant leap with the 'Likh ke Le Lo' campaign. This symbolises our commitment to delivering whole wheat atta of the highest standards. The certificate not only assures consumers of our quality standards at every step but also empowers them with information to evaluate current choices," Anuj Kumar Rustagi, Chief Operating Officer, Staples & Adjacencies, ITC Foods said.
