Behind many ITC Brands, there are carefully designed value chains with a series of steps that begin with the right sourcing of the best raw materials from farmers and end with consistently delivering quality products that consumers love and trust. ITC's homegrown brands - Aashirvaad, Bingo!, B Natural, Sunrise, Sunfeast, Classmate and others - anchor many such Indian value chains, connecting farmers to markets and delighting the consumer, every day.

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