ITC Limited strengthens its commitment to nutrition and wellness initiatives with the launch of the Aashirvaad Smart India program, developed in collaboration with the Institute for Global Development. The campaign aims to raise awareness and promote behaviour change around iodine deficiency and healthy eating habits across 30 districts, 60 schools, benefiting over 5 lakh people in Karnataka, Andhra Pradesh, and Telangana over the course of the program.
The launch event saw the esteemed presence of Dr. M. C. Sudhakar, Cabinet Minister for Higher Education, and Mr. Anuj Rustagi, COO of Staples and Adjacencies at ITC Limited. Marking World Iodine Deficiency Day, the initiative was introduced at Government High School Chikkathirupathi in Kolar, Karnataka, educating students on the importance of iodine in daily nutrition and identifying foods rich in this essential nutrient.
Swipe to see highlights from the initiative.
