By integrating augmented reality with traditional study materials, ITC Classmate is aiming to transform learning as we know it into an immersive adventure. Students owning Classmate AR Notebooks can now scan QR codes to access interactive modules on marine life, space, chemistry, and more, making learning not only informative but also engaging.
Vikas Gupta, Chief Executive, Education and Stationery Products Business division, ITC, notes, "Students do not really look at studies as something that they enjoy doing. We started exploring ways to make learning enjoyable, and how we could start adding value to kids. If learning is enjoyable, it can foster curiosity, creativity and critical thinking."
