At ITC, we make sure there is an offering for consumers' unique needs in many segments. Even before the pandemic, we had prioritized health and wellness, and as the demand for products that blend health, wellness, immunity and naturals grew, we churned out dozens of new innovations to meet this emerging need.
We have launched several innovative and first-to-market FMCG products created on the foundations of superior consumer insights, a strong innovation pipeline, and the scientific research and development capabilities of ITC's Life Sciences and Technology Centre in Bengaluru. Moreover, the unique cuisine expertise resident in ITC Hotels adds another dimension of product excellence. This has let us come up with 'free from' and 'good for you' ranges of branded packaged foods. Aashirvaad Super Foods, healthful Farmlite biscuits and nutritive B Natural beverages, with their large product portfolio, are only a few examples of leading wellness brands in India.
