There is more to ITC's Agri Business story than the fact that it is one of India's largest, and sources commodities from over 20 states, supporting as many as 20+ value chain clusters today. This is a Business built on the foundations of deep and enduring relationships with Indian farmers, one that has helped them fight the effects of climate change and use sustainable agriculture practices for better productivity and higher incomes. This is where the 'phygital' ITCMAARS ecosystem was developed to bring the benefits of the digital revolution to Indian agriculture. This is the house of an array of value added, food-safe, organic agri products prepared in world-class factories, delighting domestic and global customers across 90 countries.
Watch this short film now to know how ITC's Agri Business has been a pioneer in transforming Indian agriculture.
