Sustainability

ITC MAARS for a healthier soil

December 05, 2024

Today, on World Soil Day, we celebrate the foundation of life-our soil. Healthy soil is the cornerstone of resilient agriculture, thriving communities, and a sustainable planet.

Through ITCMAARS, our innovative phygital ecosystem, we are enabling farmers to not just care for their soils but to measure, monitor, and manage them effectively for long-term resilience.

Here's how ITCMAARS is advancing this mission:

  • Measure: Providing soil testing services through agri-tech startups such as AgroNxt Service Pvt Ltd, Krishitantra, and Ekosight, ensuring actionable insights for farmers.
  • Monitor: Equipping farmers with tools like soil health reports and digital solutions on the ITCMAARS App.
  • Manage: Promoting sustainable practices such as zero tillage, Direct Seeded Rice (DSR), and integrated nutrient management to maintain soil health.

Swipe through the carousel to see how we are empowering farmers with data-driven insights and sustainable solutions to help build a future where soil health and farmers can thrive

To know more about the ITCMAARS initiative, read here: https://www.itcportal.com/sustainability/itcmaars.aspx

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