ITC's phygital ecosystem for agriculture, ITCMAARS, has been honoured with the Platinum Award in the first edition of the Confederation of Indian Industry (CII) Industry-Academia Partnership Awards 2024. This recognition highlights ITC's impactful collaborations with over 15 academic and research institutions, reinforcing its commitment to fostering innovation and driving sustainable agricultural practices.
Through these partnerships, ITCMAARS has extended innovative technologies to farming communities. By popularizing climate-smart and resilient varieties, distinctive crop inputs and customized nutrition - the initiative has significantly contributed to enhancing crop growth and productivity. Farmer empowerment is a key focus, achieved through awareness programs, farmer meetings, and field demonstrations that showcase the latest advancements in agriculture.
The CII Industry-Academia Partnership Awards recognize organizations that exemplify transformative collaborations between industry and academia, fostering research-driven innovation and nurturing market-relevant skills to address the evolving needs of the sector.
