Brands

ITC presents Mangaldeep Ka Mahakumbh

February 03, 2025

ITC presents Mangaldeep Ka Mahakumbh, a film capturing the brand's commitment to elevating the spiritual journey of devotees at Maha Kumbh 2025.

Watch the impact unfold in the film through a seamless blend of tradition and cutting-edge innovation:

• Bringing the sacred rituals of the Maha Kumbh home through 3D AR powered experiences.
• A first-of-its-kind, Jalbatti, made from alum (phitkari) that positively impacts the water quality upon contact.
• Women devotees now have access to 100 secure changing rooms, ensuring safety and dignity.
• The air at the ghats is infused with the divine aroma of Maha Hawan's larger-than-life sambrani cups.