ITC's impactful campaigns across its diverse business portfolio took centre stage at the 2024 Asia-Pacific SABRE Awards, the foremost recognition for excellence in PR and communications.

From advancing nutritional and sustainable food practices with the 'Mission Millets' campaign to empowering farmers and consumers alike, ITC Foods earned a Gold SABRE in the Marketing to Consumer (New Product) category. Meanwhile, the Personal Care and Products Business made waves with its 'Feel Good with Fiama' initiative, which secured the Diamond SABRE for Superior Achievement in Research and Planning, highlighting the importance of mental well-being. The business also earned recognition for its 'Savlon Swasth India Mission's Handwash Legends' campaign with a Certificate of Excellence in Public Education.

ITC Hotels celebrated its iconic restaurant, Bukhara, as it secured a Gold SABRE in the Travel & Leisure category, a testament to its 45-year legacy of culinary excellence. Additionally, Mangaldeep Sixth Sense, from ITC's Matches and Agarbatti business, with its powerful message of inclusivity, won four Gold SABREs across categories such as Integrated Marketing, CSR, Diversity Communication, and Industrial/Manufacturing and the Platinum SABRE in the Best in Show category.

Explore the carousel to delve deeper into these award-winning campaigns.