This World Water Day, let's pause ... and listen to the sound of life.
The lifeline of our fields, food, and future, water is at the heart of everything-agriculture, energy, and ecosystems. But with shifting climate patterns, growing populations, and expanding cities, water stress is more severe than ever.
For 22 years, ITC has remained Water Positive, going beyond conservation to actively replenish this critical resource. With businesses deeply linked to agriculture and forestry, we recognize that sustaining water isn't just about operations-it's about securing rural livelihoods and strengthening the economy.
That's why we've championed a multi-dimensional water stewardship programme driven by collective action-ensuring responsible use, replenishment, and long-term sustainability.
A water-secure India means thriving agriculture, stronger communities, and a resilient future for all.
Water sustains us. We must sustain water.
Listen to the video...and share!
