For generations, a deep-seated bias has denied daughters their rightful inheritance, shaping a world of inequality. Yet, a mother's unique influence holds the power to question age-old norms.
ITC Sunfeast Mom's Magic is sparking such a change through the launch of its Will of Change initiative where mothers can visit www.willofchange.com to pledge for an equal inheritance for their daughters.
Join in to bring about change and give the inspiring new TVC that advocates equality a watch:
