Interrobang is ITC's flagship case study competition conducted across premier management institutes, offering students a unique opportunity to engage with real-world business challenges across marketing, human resources and supply chain domains. Designed to inspire innovation and strategic thinking, this prestigious platform provides a dynamic space for young minds to showcase their problem-solving skills, creativity and leadership potential while working on live industry scenarios. As participants progress through multiple rounds of rigorous evaluation, they not only gain valuable insights on ITC's diverse businesses but also receive mentorship from industry leaders, helping them refine their strategies and approaches. This immersive experience goes beyond the competition itself, as the winners not only earn the coveted title of "Interrobang National Champions" but also stand a chance to become a part of the ITC family, joining a conglomerate known for its commitment to excellence, sustainability and nurturing talent.